| W1 · Lead-capture request | CTA scrolls to list | Three-step request (service, city and district, phone and time). Saved to a database, ops alerted on WhatsApp, customer confirmed. Doubles as the pre-launch waitlist. | ≈ SAR 15,000 GMV, SAR 2,700 revenue a month from 5,000 visits at a 3% request rate and 40% booked. More importantly: a launch-day customer list. | 1 week |
| W2 · Analytics and tracking | None | GA4 and Tag Manager, Meta, Snap and TikTok pixels, events on every CTA, language and city segments. | SAR 6,000–12,000 a month of ad spend recovered on a SAR 30,000 launch budget (20–40% of untracked spend is typically wasted). | 2 days |
| W3 · Legal pages, PDPL | Dead links | Privacy policy, terms, cancellation and warranty policy, cookie notice, in Arabic and English. | Store approval without rejection cycles (each costs one to two weeks). Regulatory safety. | 3 days |
| W4 · Truthful launch claims | Placeholder statistics | "Launching in Riyadh", real verified-technician count, live review widget once real. | Credibility with first customers, technicians, investors and regulators. | 1 day |
| W5 · Technician pipeline | Email link | Application form with ID and certificate upload, WhatsApp auto-reply, review queue. AI pre-screening in A5. | 1,000 jobs a month needs roughly 30–40 active technicians on day one. This is how they arrive. | 1 week |
| W6 · Service × city pages | 2 URLs | 48 bilingual pages from one template with Service and LocalBusiness schema and FAQ blocks. | SAR 5,000–15,000 a month of ad spend avoided per 1,000 organic visits (home-services CPC in KSA runs SAR 5–15), compounding. | 1 week |
| W7 · Brand and name check | Two HQs, two emails, store collision | One source of truth for contact details; SAIP search; store naming strategy. | Avoids a forced rename after marketing spend is committed. | 2 days |
| W8 · Performance diet | ≈ 900 KB JS | Remove unused client code, defer non-critical scripts, AVIF images, target under 250 KB. | Each second of mobile load time removed typically lifts conversion 5–10%, and improves ad quality scores. | 3 days |